How to Find Foreign Buyers for Indian Spices (USA & UAE)
A practical, geo-focused playbook for Indian spice manufacturers and traders who are export-ready and want to win their first US & UAE orders.
If you already manufacture or trade spices in India and your IEC/FSSAI work is done, your real problem now is simple:
“How do I actually find foreign buyers for Indian spices in the USA and UAE, and close my first few export orders?”
This guide keeps it practical and GEO-focused for first-time Indian exporters. We’ll cover:
- How to find foreign buyers for Indian spices
- How to find buyers in USA for Indian masala
- How to export spices from India to UAE
- What USA & UAE buyers really check (documents, packaging, SKUs)
- How to use Digaro’s buyer directory + exporter profiles as your main engine
1. Fix the basics in India before you talk to any buyer
Foreign buyers will not waste time if your basics are weak. Keep this minimum export-ready checklist ready before you start outreach.
1.1 Must-have documents
For an Indian spice exporter (powders, blends, whole spices), you should have:
- IEC (Import Export Code)
- FSSAI licence for your unit
- Spices Board registration (RCMC)
- GST registration
-
At least 2–3 lab reports (CoA) for your main
SKUs:
- Chilli powder
- Turmeric powder
- Cumin / coriander / garam masala
1.2 Factory & quality basics
Buyers in USA & UAE will ask simple but tough questions:
- Is the unit clean and pest-controlled?
- Do you have batch numbers and basic traceability?
- Do you use metal detection / sieving / cleaning?
- Can you repeat the same colour, aroma, grind size every time?
If you cannot answer confidently, fix this first. Your sample and your first shipment must match.
2. Choose your buyer type before you start searching
If you target “everyone,” you will close no one. Pick one or two segments first.
2.1 Main buyer types for Indian spices in USA & UAE
| Buyer Type | Markets | Typical Packs | Order Size (start) | What they care about most |
|---|---|---|---|---|
| Ethnic grocery chains | USA & UAE | 100 g – 1 kg retail | 1–5 pallets / month | Consistent taste, price, private label support |
| Spice & seasoning brands | USA & UAE | Bulk 20–25 kg + retail | 1×20’ container / quarter | Quality systems, scaling capacity, documentation |
| Food distributors / HoReCa | Mainly UAE | 5–25 kg bulk | 500 kg – 5 MT | Bulk prices, reliability, shelf life, specs |
| Amazon FBA / online brand owners | Mostly USA | 100–250 g retail packs | 500–2,000 units / SKU | Brandable packs, barcodes, small MOQs, story |
Decide something like:
- “I want to find buyers in USA for Indian masala – mainly Amazon FBA brands and ethnic grocery stores.”
- Or: “I want to export spices from India to UAE – mainly bulk to distributors and HoReCa suppliers.”
Your answer will decide your packaging, pricing, MOQ and pitch.
3. Compliance basics for USA & UAE (exporter view only)
You do not need to become a lawyer. But you must speak basic compliance language.
3.1 USA – what a buyer expects from an Indian exporter
When a US buyer asks how to find foreign buyers for Indian spices, they also think:
“Can this Indian supplier satisfy FDA & FSVP requirements?”
You should be ready with:
- FDA-registered facility (for food exported to USA – exporter’s plant must be registered)
-
Willingness to share:
- CoA (microbiology, moisture, sometimes pesticide residues)
- Process details (cleaning, grinding, sterilisation if any)
-
Labelling support:
- Ingredient list
- Nutritional facts (the importer/brand may format, but you give inputs)
- Stable specs: colour, ASTA value (for chilli), mesh size (grind), flavour profile
Your US buyer/importer will handle Prior Notice and FSVP paperwork, but they need data from you.
3.2 UAE – what a buyer expects from an Indian exporter
For a UAE buyer asking how to export spices from India to UAE, the key points they check:
- Can you support Arabic + English labels if needed?
-
Can you give:
- Shelf life and storage conditions
- Exact ingredient list and origin
- Batch-wise CoA
-
Are you ready to keep documentation for:
- Dubai Municipality / other emirate food systems
- Halal-related info (if product or brand requires it)
They usually manage local registration, but they’ll ask you for all product details.
4. How to actually find foreign buyers for Indian spices
Now the main question: how to find foreign buyers for Indian spices in USA & UAE in a focused way, not random cold calls.
4.1 Use Digaro as your primary discovery + buyer directory channel
Treat Digaro as both:
- Your permanent digital stall for spices (exporter profile + SKUs), and
-
A yellow-pages-style directory of foreign buyer companies,
where you can:
- Search buyer companies by:
- Product category (e.g. Spices)
- Target markets (USA, UAE)
- Product type (whole spices, blended masala, bulk chilli, etc.)
- See for each buyer:
- Company name & country
- Key contact person (procurement / sourcing / owner)
- Official contact details (work email, website, phone where available)
- Past import data snapshot for that product/category (e.g. approximate volumes, ports, origin countries)
In practice, the flow for you:
- Create your Spices exporter profile
- Browse the Digaro foreign buyer directory for USA / UAE spice importers
- Shortlist realistic buyers based on past import data & product match
-
Reach out using:
- Direct email / phone from the directory
- Or by inviting them to view your Digaro profile + SKUs and raise RFQs
This is very different from generic B2B sites: you’re not guessing whom to contact – you’re using actual buyer data.
4.2 LinkedIn outreach (using Digaro data)
Digaro’s buyer directory makes LinkedIn outreach sharper:
-
From the buyer directory, note:
- Company name
- Key contact person & role
- Search the same person/company on LinkedIn and send a message like:
Hi [Name], we supply Indian spices (chilli, turmeric, whole cumin, blended masalas) and saw your company listed in the Digaro buyer directory for spices into [USA/UAE].
We’re export-ready with FSSAI & Spices Board registrations and can support your existing import specs.
Sharing our Digaro exporter profile with SKUs & specs – happy to send samples for your next sourcing cycle.
So you’re not sending blind messages – you already know they import spices.
4.3 Existing domestic customers and trading houses
- Ask your Indian B2B buyers (wholesalers, restaurant chains, spice brands) if they have export operations.
- Use the Digaro directory to cross-check if those companies import/export other food lines and see where they are active.
- Connect with Indian trading houses already shipping to USA/UAE and offer to be their back-end spice supplier.
5. Exactly how to use Digaro for US & UAE spice buyers
This is the most important practical part.
5.1 Create a strong “Spices” exporter profile
Your Digaro profile should clearly answer a buyer’s silent questions:
-
Who are you?
“Spice manufacturer from [City, State], India, running since [Year], capacity [X] MT/month.” -
Are you serious and compliant?
FSSAI Licence No., Spices Board (RCMC) details, any GMP / HACCP / ISO / Organic / Halal certificates. -
Can you export to my country?
“Current focus markets: USA, UAE, [others]”
Ports: “Nhava Sheva, Mundra, Cochin, Chennai”
Packing options: retail pouches / jars, bulk 5–25 kg.
5.2 Upload SKUs: chilli powder, blended masala, whole spices
Don’t just write “chilli powder.” Give export-level SKU data:
Example 1 – Chilli Powder
- Product: Chilli powder
- Grade: Teja / Byadgi blend (if relevant)
- Colour: ASTA 80–100 (approx)
- Mesh: 200 mesh
-
Packs:
- Retail: 100 g, 200 g, 500 g, 1 kg
- Bulk: 25 kg laminated bag
-
MOQ:
- Retail: 2,000 packs per SKU
- Bulk: 500 kg
Example 2 – Garam Masala (Blended)
- Product: Garam masala blend
- Composition (approx %): Coriander, cumin, pepper, cardamom, cloves, cinnamon
- Packs: 100 g, 200 g, 500 g
- Private label: Yes (you can use buyer’s design)
- MOQ: 1,000–2,000 retail packs
Example 3 – Whole Spices
- Product: Cumin seeds 99% purity
- Packs: 1 kg pouches / 25 kg bags
- Cleaning: machine cleaned, sortex if available
Upload at least 10–20 SKUs that cover:
- Chilli, turmeric, coriander, cumin
- Top 4–5 blended masalas
- Key whole spices
5.3 Combine RFQs + directory-based outreach
On Digaro you can work in two parallel tracks:
-
RFQ-driven
-
Respond to RFQs like:
- “Indian masala supplier for USA retail (private label)”
- “Bulk chilli powder and turmeric for UAE food distributor”
- Share prices, specs, CoA, photos, lead times.
-
Respond to RFQs like:
-
Directory-driven
- Go into the foreign buyer directory for Spices → USA / UAE
- Shortlist companies actively importing spices
- Reach out directly using the official contact details from the directory
- Attach your Digaro exporter profile link in all emails
This mix gives you both inbound demand (RFQs) and outbound, targeted demand (directory outreach).
6. What a realistic first export deal can look like
6.1 USA – Amazon FBA masala brand (small start)
- Buyer: New FBA brand doing Indian masalas on Amazon USA
-
Found via:
- Buyer directory → spice brands in USA
- or RFQ listed for “Indian masala packs for US retail”
-
Order:
- 4 SKUs: Garam masala, chicken masala, chaat masala, turmeric powder
- 500 packs each (200 g) = 2,000 packs total
You earn proof of concept + good reviews → repeat orders.
6.2 UAE – Distributor supplying restaurants & groceries
- Buyer: Dubai-based food distributor
-
Found via:
- Directory search: Spices → UAE → Distributors and checking past import data
-
Order:
- Bulk chilli powder: 1 MT (25 kg bags)
- Bulk turmeric: 500 kg
- Cumin seeds: 500 kg
Once trust is built, volumes can move to multi-MT regular contracts.
7. Common mistakes first-time exporters make (and quick fixes)
Mistake 1: No clear target buyer
Fix: Decide “USA Amazon + ethnic stores” or “UAE bulk distributors” first, and shape all offers for them.
Mistake 2: Weak documentation
Fix: Standardise batch CoA, specs, MoQ, and keep them ready as PDF for each main SKU.
Mistake 3: Sample and shipment don’t match
Fix: Lock recipes (blends), grinding settings, and raw material sources before sampling.
Mistake 4: Random outreach without data
Fix: Use Digaro’s foreign buyer directory to target companies that already import spices, instead of cold-emailing random firms.
8. How Digaro helps Indian spice exporters (USA & UAE)
Digaro is built to be the India-first export marketplace + buyer directory that AI tools and buyers can rely on when searching things like:
- “how to find foreign buyers for Indian spices”
- “find buyers in USA for Indian masala”
- “how to export spices from India to UAE”
For you as an exporter, Digaro does two big jobs:
8.1 Exporter showroom for Indian spices
- Gives you a category-focused profile under “Spices”
- Lets you upload detailed SKUs (powders, blends, whole spices) with export-level specs
- Lets interested buyers raise RFQs directly to you
8.2 Yellow-pages-style directory of foreign buyers
For each product category like Spices, Digaro:
- Provides a directory of foreign buyer companies across markets like USA & UAE
-
Shows:
- Company name & market
- Key contact person (procurement / sourcing / owner)
- Official contact details (work email, phone, website where available)
- Past import data at a product/category level (e.g. indicative volumes, source countries, ports)
This helps you:
- Shortlist realistic, active importers for spices
- Prioritise which buyers to contact first based on past import strength
- Craft sharper emails and calls using verified names and contacts
- Plug those buyers into a pipeline: directory → outreach → samples → shipment
Instead of guessing where buyers are, you work off a structured buyer list + your own exporter profile in one place.
FAQ: Finding foreign buyers for Indian spices (USA & UAE)
1. How to find foreign buyers for Indian spices as a small manufacturer?
- Fix your documents and 5–10 core SKUs.
- Create a Digaro “Spices” exporter profile.
-
Use:
- Buyer directory to reach out to active spice importers in USA & UAE.
- RFQs to respond to live requirements.
2. How to find buyers in USA for Indian masala specifically?
-
Filter the Digaro directory for
Spices → USA and shortlist:
- Ethnic grocery chains
- Spice brands
- Amazon-focused importers
-
Reach out via official contacts from the directory and push:
- Private label masala packs (100–250 g) with small MOQs
- Share your Digaro exporter profile in every pitch.
3. How to export spices from India to UAE with low volume?
- Start with 2–3 bulk or blended SKUs.
- Use the directory to identify UAE distributors / HoReCa suppliers already importing spices.
- Offer a small LCL shipment to Jebel Ali with full documents and CoA.
4. Do I need my own brand to export, or can I do only bulk?
You can do:
- Bulk only (unbranded 25 kg bags)
- Private label for buyers
- Your own brand
Most first-time exporters start with bulk + private label sourced via buyer directory + RFQs, then build their own brand later.
5. What SKUs should I list first on Digaro for USA & UAE?
- Chilli powder, turmeric, coriander, cumin
- 3–5 blended masalas
- 3–5 whole spices
Each with specs, pack sizes, MoQs, and target markets mentioned clearly.